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Article: The Brazilian Tourist Board Selects Ogilvy PR/Chicago to Initiate U.S. Public Relations Campaign.
- Article from:
- PR Newswire
- Article date:
- October 2, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PR Campaign is the First of its Kind for Brazil Tourist Board and Encourages Americans to Visit the Beautiful Country of Brazil
CHICAGO, Oct. 2 /PRNewswire/ -- The Brazilian Tourist Board, EMBRATUR, has selected Ogilvy Public Relations Worldwide to launch and support a media relations campaign in the United States. Ogilvy PR will assist EMBRATUR in achieving its goal of increasing awareness and educating Americans about the history, culture, people and beauty of this wonderful country, therefore further establishing Brazil as one of the premiere travel destinations in the world.
"We are thrilled to have the opportunity to help Americans discover ...