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Article: Demand for flavor. (C. Melchers and Company America Inc.)(Flavor Report)
- Article from:
- Tea & Coffee Trade Journal
- Article date:
- April 1, 1995
CopyrightCOPYRIGHT 1995 Lockwood Trade Journal Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Melchers, a leader in the tea and coffee flavor industry, has more than 5,000 flavor formulations for coffee and tea. With over 10 years experience in the tea and coffee industries, and a new American plant, Melchers is positioned to combine masters and purveyors with a unique, worldwide aroma and taste extravaganza.
Flavoring coffees truly began in the early 1970's. Small coffee roasters in the U.S. started flavoring roasted coffee with very simple equipment and sold the coffee in shops. But the demand for more flavored coffees gave way to a demand for more sophisticated equipment.
Originally, Americans and Europeans were the largest consumers of coffees and ...