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KBank unveils new '360-degree' strategy.
- Article from:
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Bangkok Post (Bangkok, Thailand)
- Article date:
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October 2, 2007
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Copyright informationCOPYRIGHT 2007 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Darana Chudasri
Oct. 2--Kasikornbank yesterday introduced a new strategic vision aimed at expanding the bank's offerings beyond financial services.
The "K NOW" concept aims to offer "360-degree" services for customers in all aspects of life, according to chief executive officer Banthoon Lamsam.
KBank must be able to meet personal needs and business needs as well as financing needs, he said.
The new strategy comes after KBank last year reorganised its services under seven segments. Business clients were divided into corporate groups, corporate banking, small- and medium-sized businesses and micro-businesses, while retail banking was split into high ...
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Bangkok Post (Bangkok, Thailand);
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184 words
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Bangkok Post (Bangkok, Thailand);
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417 words
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Knight Ridder/Tribune Business News;
August 21, 2004 ;
400 words
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416 words
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Knight Ridder/Tribune Business News;
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471 words
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643 words
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368 words
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521 words
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362 words
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 "The Nation (Thailand)")
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The Nation (Thailand);
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Siriporn Chanjindamanee;
480 words
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345 words
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