Database marketing breakthroughs.(Cover Story)

Target Marketing;  June 1, 1995 ;     700+ words ......basic tenet of database marketing: Treat your customers as if each and...deliver what their customers want. Database marketing is not necessarily...technology and database marketing to learn about its customers and their needs...

Long journeys start with small steps. (Database Marketing)

Direct Marketing;  September 1, 1992 ;     700+ words ......information about customers and prospects. Database marketing is only as...subsegments. Database marketing in retailing...each of our customers as if we...for that is database marketing enables us...about our customers. The more...

So you want to know your customers? Six reasons why you need a database...

Bank Marketing;  September 1, 1997 ;     562 words ......cross-over of customers who use both...branches, a good database marketing system can...Choose a database marketing system that...about your customers that can...Choose a database marketing system that...track your customers, the products...

Business-to-business direct marketing: the most commonly asked questions....

Direct Marketing;  June 1, 1995 ;     700+ words ......deriving from database marketing - namely, the...assumptions about their customers and markets based...relationships? A. Database marketing enables a company...information about its customers. This begins...company's best customers. Justification...implementing a ...

Database marketing plans critical to insurer success.(Professional...

National Underwriter Property & Casualty-Risk & Benefits Management;  February 19, 1996 ;     365 words ......Association. While database marketing can be a very...database with database marketing, according to...about individual customers, prospects or...a variety of database marketing models. These...he noted. The customers didn't like...successful using ...

Getting database marketing straight.(Professional Insurance Mass-Marketing...

National Underwriter Life & Health-Financial Services Edition;  March 4, 1996 ;     365 words ......Association. While database marketing can be a very...database with database marketing, according to...about individual customers, prospects or...a variety of database marketing models. These...he noted. The customers didn't like...successful using ...

Robert Vance segments customers with database marketing program.

Daily News Record;  August 20, 1997 ;     342 words ......test site for a database marketing program that...automatically segments customers based on frequency...different groups of customers. The single-store...months using the database marketing system and is...also hopes the database marketing program, from...communication ...

Database marketing: fad, fantasy or reality?

Direct Marketing;  May 1, 1997 ;     700+ words ......Components of database marketing programs are described...Everyone in the database marketing industry has had...the features of database marketing rather than the...misconception of what a database marketing program is designed...revenue from existing customers ...

5 key strategies. (database marketing)

Target Marketing;  November 1, 1994 ;     387 words ...DATABASE MARKETING With all the hype about database marketing and relationship...understand your customers and drive marketing...implementing database marketing recommended...REACTIVATION. Database marketing can help identify...and dormant customers to be ...

Betting on loyalty marketing.(casinos shift to database marketing)(Cover...

Target Marketing;  March 1, 1999 ;     700+ words ......know about their customers. PLAYING THE...are playing the database marketing card to extend...embracing strategic database marketing as a competitive...everything about their customers: age, birth date...segment. Using database marketing, casinos are...percent of their ...

Finding a fit for database marketing

Agency Sales;  December 1, 1999 ;     700+ words ......toward the use of database marketing. The other principal...distributors for knowing customers as well, if not...around all of the customers (including distributors...for them) of database marketing. The Incredible...enjoyed with its customers: "We call on...the world of ...

Computer-dating the customer. (database marketing)(Survey of Retailing)

The Economist (US);  March 4, 1995 ;     530 words ......Now computer databases allow them to treat customers as individuals. They may know consumers' names...databases to help them hang on to their existing customers and persuade them to spend more. This is important: typically, 20-35% of customers generate 70-80% of a retailer's profits. But...databases are ...

Database Marketing: Reaching an Audience of One.

Behavioral Health Management;  January 1, 1999 ;     700+ words ......Within the field of database marketing, interactive technology...information about their customers to maintain personal...The traditional database marketing methods have been...increase the number of customers who do not receive...reasons, traditional database marketing ...

Cable starts to embrace database marketing.

Multichannel News;  July 21, 1997 ;     700+ words ......of-the-art database marketing, despite its...high costs of database marketing are missing...of money on database marketing to drive down...quarterly survey of customers to measure...Calling it 'database marketing' is a bit of...finding your best customers ...

Turn up the frequency: by recognizing your best customers, database...

Restaurants & Institutions;  March 15, 1995 ;     700+ words ...Call it database marketing, targeted marketing...Identify your best customers, communicate...000 active customers. And for all...to embrace database marketing due to fear...potential, database marketing programs are...behind your customers' backs Too...companies ...