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Article: A little training goes a long way: wine education programs need not be complicated or costly, but a knowledgeable staff drives the bottom line.(SERVICE MATTERS)
- Article from:
- Cheers
- Article date:
- September 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Bev-AL Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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American wine sales have grown by 35.1 percent during the last 10 years. While that figure from Adams Beverage Group Research reflects both on- and off-premise sales growth, it should be important to you. If overall wine sales in your bar or restaurant aren't significantly higher than they were 10 years ago, your wine program is falling short of the mark.
Consumers are seeking an inviting atmosphere in which to enjoy a glass or bottle and, consequently, a knowledgeable service staff that functions as a resource to help navigate the wine list. If your wine sales aren't on trend, the latter may be where you are falling short. Can your service staff lead a customer ...