Byline: Daniel Lee

Oct. 4--St. Vincent Health is ready to capitalize on the new name given to its children's hospital.

With a new full-time fundraiser on staff, the hospital soon will see how much Peyton Manning's name is worth.

The Indianapolis hospital system last month officially dubbed its pediatric facility the Peyton Manning Children's Hospital at St. Vincent. The renaming -- from St. Vincent Children's Hospital -- underscores the potential power of celebrities to get people to open their wallets for a good cause.

The names of Ruth Lilly, Christel DeHaan, the Simons and Eugene and Marilyn Glick grace hospital units, university divisions and museums in ...