|
|
Article: Net name arrangements: do your homework to make it work for you.(LISTS)(agreement for list brokers)
- Article from:
- The NonProfit Times
- Article date:
- September 15, 2007
- Author:
CopyrightCOPYRIGHT 2007 NPT Publishing Group, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Net name arrangements have been around forever. In the past, they have been reserved for the largest mailers. Today they are generally available for the asking. It is also the subject many list owners, managers and
brokers tangle over every day trying to get the best deals for their clients.
It's also a subject that appears to be in need more information. It's always helpful to start with a definition. A net name arrangement is a clause in a list rental agreement providing credit for duplicate names in the mailing list being rented. When renting a mailing list, it is likely the list contains some of the same names on your own house file or on other lists ...