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Article: Look Who's Talking in the Age of Conversation.

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PR Newswire
Article date:
October 4, 2007
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Marketing Professionals around the World Collaborate on Lulu of a Book

RALEIGH, N.C., Oct. 4 /PRNewswire/ -- 100 voices, one conversation -- this is media today. From the explosion of the blogosphere to the introduction of social networking sites, the masses are chiming in on issues that matter to them and the professional world is taking note. Marketers used to speaking to their audience are now speaking with their audience. It only took one challenge issued by Drew McLellan and Gavin Heaton to others in their field to demonstrate the power of this new media.

The Age of Conversation, available at Lulu (http://www.lulu.com/content/965488), is a ...

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