Hershey Co. CEO choice signals few strategy changes.

Byline: Tom Dochat

Oct. 4--The appointment of David J. West as The Hershey Co.'s new CEO isn't going to inspire investors to return as stockholders anytime soon, said Bernard Diggins, a Hershey native and partner in Gardner Lewis Asset Management in Chadds Ford.

Gardner Lewis was one of Hershey's 10 largest stockholders before selling its shares this summer.

"I think they missed an opportunity to really signal a serious change in strategy and direction of the company," Diggins said after West, 44, was named on Tuesday to succeed Richard H. Lenny.

Lenny, 55, announced Monday that he will retire as chairman, president and CEO by the end of the year.

West, ...

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