Article: Borders(R) Previews Upcoming e-commerce Site; Names Baker & Taylor for e-commerce Fulfillment.

Article: Allurent selected by Borders to enhance Magic ...
Telecomworldwire;  November 14, 2007 ;     691 words ... ... November 2007-Allurent selected by Borders to enhance Magic Shelf feature on forthcoming Borders.com(C)1994-2007 M2 COMMUNICATIONS ... customers to buy items. According to Borders, the Magic Shelf is an online version of the shopping ...

Article: Video: Borders(R) Launches New E-Commerce Site.
PR Newswire;  May 27, 2008 ;     700+ words ...Borders.com features unique Magic Shelf(TM) technology and ... features such as the Magic Shelf(TM) and Borders Media original and exclusive ... Capturing the essence of the Borders store experience, the Magic Shelf allows customers to easily ...

Article: Borders(R) Selects Allurent to Help Enrich Shopping ...
PR Newswire;  November 13, 2007 ;     700+ words ... ... BORDERSLOGO ) The upcoming Borders.com, including the Magic Shelf, is currently being ... launches next year. The Magic Shelf, on which Borders has a patent pending ... shop at the future Borders.com, the Magic Shelf will become personalized ...

Article: New Borders.com Features Technology Solutions from ...
Business Wire;  May 28, 2008 ;     700+ words ... ... Allurent Powers Magic Shelf Feature on Borders.com CAMBRIDGE ... platform for the Magic Shelf[TM], the ... feature on the Borders.com homepage ... essence of the Borders store experience, the innovative Magic Shelf enables customers ...

Article: Borders.com Named a Top Retail Web Site by Internet ...
PR Newswire;  December 11, 2008 ;     700+ words ... ... 20060208/BORDERSGRPLOGO ) Borders.com was selected for ... to life online. The Magic Shelf(TM) is one such feature ... of carrying over the Borders brand and experience ... Internet Retailer. "Its Magic Shelf is an innovative example ... Other features on Borders.com which resonated ...

Article: Borders.com Sweepstakes Offers Chance to Win 'Dream ...
PR Newswire;  July 22, 2008 ;     700+ words ... ... great features of the new Borders.com." Borders.com brings a real bookstore ... innovative features such as the Magic Shelf(TM), a virtual book ... displays in their favorite Borders stores. The Magic Shelf can also be personalized ...

Transcript: Borders' Web-Based Plan to Save the Book
NPR The Bryant Park Project;  May 28, 2008 ;     700+ words ... ... own. Yesterday, Borders started selling ... sometHing called tHe Magic SHelf. New York Times ... own. Yesterday, Borders started selling ... something called the Magic Shelf. New York Times ... reason to buy from Borders online. And you ... thing called the Magic Shelf, ...