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Article: Fred Meyer: super-center seller. (Fred Meyer Inc.)
- Article from:
- Alaska Business Monthly
- Article date:
- April 1, 1995
- Author:
CopyrightCOPYRIGHT 1995 Alaska Business Publishing Company, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Facing fierce competition and controversy, Fred Meyer works to keep its Alaska retail niche.
Fred Meyer Inc. believes its huge one-stop shopping stores are a natural for Alaska, and two decades of steady growth here prove it. "You only get cold once," points out Rob Boley, Fred Meyer assistant vice president for public relations.
The Fred Meyer strategy of aggressive pricing and broad product lines isn't leaving the company out in the cold. While fighting off pushy national chain competitors throughout its region, Fred Meyer continues to expand and upgrade its Alaskan marketing position.
Based in Portland, Ore., Fred Meyer has 131 stores and 25,000 ...