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Article: Ft.com increases video content to attract budget from TV advertisers.(Brief article)
- Article from:
- New Media Age
- Article date:
- October 4, 2007
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The Ft.com is preparing to significantly ramp up its provision of video content as part of a bid to draw in cash from the TV ad market.
The company is putting together a strategy for how pre-roll advertising can be used to attract budget from TV buyers.
John Ridding, chief executive of the Financial Times, said: "We are looking to access TV budgets through increasing our video provision.
"A lot of advertisers have their budgets broken down into print, online and TV and with our increased video content we will be able to provide for all three."
He said there would be a dramatic increase in video content from an expansion of its ...