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Article: JAKKS Pacific Signs Master Toy License for Discovery Kids.
- Article from:
- PR Newswire
- Article date:
- October 8, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MALIBU, Calif., Oct. 8 /PRNewswire-FirstCall/ -- JAKKS Pacific, Inc. announced today that it has signed a worldwide master toy license agreement with Discovery Communications, through Discovery Kids licensing agent Big Tent Entertainment, to create toys and related products based on the Discovery Kids(R) brand.
Under the agreement, JAKKS(TM) plans to launch products that encompass the Discovery Kids' brand values which inspire children to learn and interact with the world around them. JAKKS has the rights to sell its Discovery Kids line for the first time at major mass market retailers, and expects to ship the line to retail for Fall 2008. The agreement ...