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Article: Campaigns: Yoh reaches expert status with media-focused effort.
- Article from:
- PR Week (US)
- Article date:
- October 8, 2007
CopyrightCOPYRIGHT 2007 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Yoh Services
PR team: Yoh Services LLC and Gregory FCA (both of Philadelphia)
Campaign: Thought Leadership
Duration: 2005-ongoing
Budget: dollars 100,000 annually
'Yoh has delivered talent for more than 67 years, now across 75 locations nationwide,' says Jim Lanzalotto, VP of strategy and marketing for Yoh. 'We used to take pride in the fact that we were the best-kept secret in the industry. In terms of marketing, we realized this is exactly the opposite of where we needed to be.'
Strategy
'By the time they came to us, they'd already done some grassroots efforts, but weren't getting great results,' says Kristy Lash, associate VP at Gregory ...