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Article: Study Shows Doctors and Contact Lens Wearers Don't See Eye to Eye When It Comes to Proper Lens Care.
- Article from:
- Business Wire
- Article date:
- October 8, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Advanced Medical Optics Partners with Eye Care Professionals and Reality TV Star Lauren Conrad to Launch Educational Campaign
SANTA ANA, Calif. -- Advanced Medical Optics, Inc. (AMO) [NYSE:EYE] today announced the launch of Elevate Your Eye (EYE) Care, a global education campaign designed to educate contact lens wearers about proper lens cleaning techniques. The goal of the campaign is to help patients maximize the benefits of contact lens wear while minimizing the likelihood of infection. EYE Care, which features MTV reality show star Lauren Conrad as a spokesperson, was launched in response to concerns that contact lens wearers may not be practicing healthy lens ...