Article: Study Shows Doctors and Contact Lens Wearers Don't See Eye to Eye When It Comes to Proper Lens Care.

Advanced Medical Optics Partners with Eye Care Professionals and Reality TV Star Lauren Conrad to Launch Educational Campaign

SANTA ANA, Calif. -- Advanced Medical Optics, Inc. (AMO) [NYSE:EYE] today announced the launch of Elevate Your Eye (EYE) Care, a global education campaign designed to educate contact lens wearers about proper lens cleaning techniques. The goal of the campaign is to help patients maximize the benefits of contact lens wear while minimizing the likelihood of infection. EYE Care, which features MTV reality show star Lauren Conrad as a spokesperson, was launched in response to concerns that contact lens wearers may not be practicing healthy lens ...

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