|
|
Article: Sunny Delight introduces FruitSimple, a 100-percent juice smoothie in PET bottles.(design trends)
- Article from:
- Packaging Digest
- Article date:
- September 1, 2007
CopyrightCOPYRIGHT 2007 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The Sunny Delight Beverages Co. is test-marketing FruitSimple, a new, 100-percent juice smoothie designed to provide two full servings of fruit in every 8-oz glass. FruitSimple is in test market in AZ and is being launched nationally in Spain, SDBC's second-largest market. This new product, which is available in a 40-oz polyethylene terephthalate bottle and a four-pack of eight-oz PET bottles, comes in a variety of contemporary flavors, including Pomegranate Blueberry and Orange Mango, and can be found in the dairy case where other juices are merchandised. "FruitSimple is really simple" says Rick Zimmerman, senior vp of marketing and innovation. "Our consumers are having ...