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Article: Getting blogs on your side.
- Article from:
- Strategies: The Journal of Legal Marketing
- Article date:
- August 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Legal Marketing Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In the March edition of Strategies, an article entitled "When Blogs Attack--Your Firm, That Is" [p. 4], discussed the downside of blogs and their tendency to be less conventional sources of news. However, as the article points out, ignoring blogs won't make them go away.
In fact, the legal community is actively engaged in the ever-expanding blogosphere. With more than 1,000 legal blogs on the Web, firms and attorneys are beginning to recognize the value of blogs as unique marketing and business development tools. Whether embracing the already-established blogosphere or creating your own blog, blogs can be useful components in a firm's communication plan.
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