Article: The day the gay cowboy broke up with McCabe & Mrs. Miller: Brokeback Mountain's love affair with consumerist conformity.

On March 5, 2006, the Academy of Motion Picture Arts and Sciences produced the 78th Annual Academy Awards. From the moment the evening began and certainly before it was over, the night largely belonged to Brokeback Mountain (Ang Lee, 2005). Heralded by critics as a "landmark film" (Travers, par. 1), nominated for eight Academy Awards, and winning three, (1) the film dominated the telecast, which opened with the host, John Stewart, making sexually ambiguous gay cowboy jokes. Also included that evening was a lengthy tribute montage to the Western genre that showed classic shots from films by the likes of John Ford and Sergio Leone. One portion of the ceremony that was not ...

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