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Article: "My fellow Americans," how do your online marketing language and attitude translate globally?(Editing)(Critical essay)
- Article from:
- The Newsletter on Newsletters
- Article date:
- September 14, 2007
- Author:
CopyrightCOPYRIGHT 2007 The Newsletter on Newsletters LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In a recent issue of Subscription Marketing newsletter, Peter Schaible, editor-at-large at the Mequoda Group, wrote, "Americans are generally egocentric. I am an American, so I feel especially entitled to make this criticism.
"By that I mean we're very focused on the U.S. of A. as being the center of the universe and often we don't have a 'world view' of things."
Stop right there, I wrote Peter. Many people who are not from "the U.S. of A" recoil at our calling ourselves "Americans," since the word can also apply to South Americans and Latin Americans and our North American friends to the north and the south--Canadians and Mexicans.
I don't ...
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Article: Beyond Helvetica: effective typefaces in a digital world.(Design)
The Newsletter on Newsletters;
December 9, 2007 ;
700+ words
... ... response to our article in the last issue celebrating the 50th birthday of the Helvetica typeface, The Mequoda Group's Peter Schaible submitted this article, which we are pleased to publish. For years, Helvetica was my favorite typeface. As a copywriter ...
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