Byline: Mike Gorrell

Oct. 5--The state's latest tourism advertising campaign has hit the marketplace, designed to convince out-of-staters that Utah is a winter wonderland they just have to visit.

While skiing is naturally the focal point of the Utah Office of Tourism's $1.9 million venture, the campaign does not confine its promotion to the slopes. It also emphasizes river running and other recreational opportunities in the state's desert regions.

"The Legislature has funded our efforts to promote Utah's outdoor recreational opportunities, where a winter visitor can ski in the mountains and bike in the redrock country of southern Utah," noted Jason Perry, ...