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Article: Milwaukee Journal Sentinel Selects Relationals CRM.
- Article from:
- Business Wire
- Article date:
- October 8, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Wisconsin's Largest Newspaper Selects Leading Sales Force Automation Solution
SUNNYVALE, Calif. -- Relationals, the leader in customer relationship management (CRM) and sales force automation (SFA) for the publishing and media industry, announced today that Milwaukee Journal Sentinel has selected the Relationals on-demand CRM platform to streamline their lead management and advertising sales processes.
"Relationals' ability to provide a complete 360-degree view of our leads and accounts is vital to our daily sales efforts," says Thomas Martin, project manager for Milwaukee Journal Sentinel. "We were able to integrate all of our disparate data sources ...