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Article: McPricey ABC leads way with 'Grey' this fall; Exclusive: Sunday night costs the most in annual Ad Age TV price survey.(News)(Survey)

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Advertising Age
Article date:
October 1, 2007
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Byline: BRIAN STEINBERG

Doctors do make more than housewives.

"Grey's Anatomy" holds the crown this fall as the most expensive show on network TV, trouncing last year's leader, "Desperate Housewives." The medical drama is bringing $419,000 per 30-second spot, according to an Ad Age survey of media-buying executives, topping the $394,000 the ladies from Wisteria Lane took in last fall.

The network that carries them both, Walt Disney's ABC, is the most expensive for advertisers in the first half of the 2007-2008 broadcast-network TV season, thanks to three of its shows in the top 10.

This fall, "Grey's" leads the top 10 list of ...

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