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Article: National Geo Takes Global Approach; International Focus for Both Production, Ads.(News)(National Geographic Channel)
- Article from:
- TelevisionWeek
- Article date:
- October 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jon Lafayette
National Geographic Channel is taking on a more international cast, both on screen and behind the scenes.
Six months after David Haslingden, CEO of National Geographic Channel International and Fox International Channels, succeeded Laureen Ong as head of the U.S. channel, he's taken a number of steps to put it more in line with the other National Geographic networks around the world.
The changes range from a new graphics package that is similar to those used abroad to rearranging the offices at the channel's Washington, D.C., headquarters to put the U.S. channel's programming, marketing, finance, business affairs and ...