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Article: Digital photos have multiple uses.(MERCHANDISING)(Brief article)
- Article from:
- Mass Market Retailers
- Article date:
- September 24, 2007
CopyrightCOPYRIGHT 2007 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Digital photography has revolutionized how and where images are displayed as the industry has moved beyond conventional prints and slides over the last several years.
According to a survey conducted last year by the Chicago-based market research firm Mintel, 12% of respondents who developed or printed digital photos also purchased greeting cards and photo albums with their digital photos on them. Smaller numbers of respondents placed their images on such personal objects as puzzles, mugs and T-shirts.
Through these customized options manufacturers are attempting to give consumers new ways and reasons to print their photos--and build revenues, ...