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Article: Target still loves corrugated.(HEARD AT IN-STORE MARKETING EXPO)
- Article from:
- Official Board Markets
- Article date:
- September 29, 2007
- Author:
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Retail giant Target, Minneapolis, doesn't plan to expand its used of corrugated displays at its 1,502 stores, says David Plante, senior manager, In-Store Marketing. But don't for a minute think it doesn't love corrugated packaging. Why? In a word, sustainability. It recognizes the many advantages corrugated provides and will continue to be a fan.
Plante was a keynote speaker at the In-Store Marketing Expo, held last week in Chicago. He discussed how the company maximizes the strategic integration of guest shopping needs with brand and merchant business needs. He told his audience of about 450 packaging end users and marketers that the $60 billion (in sales) ...