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Article: PRANA GOES FORWARD WITH RETAIL PLAN.
- Article from:
- WWD
- Article date:
- September 26, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Whitney Beckett
Although Liz Claiborne Inc. has put Prana up for sale, the activewear brand is still going forward with plans to open its first two stores this fall.
With one store in Boulder, Colo., and another in Santa Clara, Calif., Prana will use its foray into retail to compare revenues from a large street store in the heart of the green brand's customer base with a smaller mall unit in a less-penetrated area for the brand.
In Boulder, the 6,000-square-foot flagship (with 3,200 square feet of selling space and a 2,800-square-foot showroom) is at 1147 Pearl Street, a pedestrian-friendly, historic district of the town, known for its ...