Oct. 9--Woonsocket-based CVS Caremark Corp. today rolls out a $25-million, national TV advertising campaign to rebrand its CVS/pharmacy chain by celebrating and honoring women's roles as nurturers and caregivers.
The "For All Ways You Care" spots will air during programming that targets women ages 35 and up, including Dancing with the Stars, Extreme Makeover Home Edition, Brothers and Sisters, The Oprah Show and the Ellen DeGeneres Show.
"Our research showed that women find enjoyment and reward in their roles as caregivers, despite sacrifices," said Helena Foulkes, senior vice president of marketing and operation services for CVS/pharmacy. "This campaign is an ...