Article: Beyond Bread & Butter: How Auto Lending Can Be A Differentiator For CUs.

Some may think that blurring the lines between credit unions and other lenders is good for credit unions, while others can argue that becoming more like a bank without providing distinct benefits to members will eventually dilute the credit union uniqueness and ultimately cause credit unions to face a new and serious set of challenges.

The automotive industry provides a great opportunity for credit unions to stand out among the crowded group of lenders. Providing members with a complete automotive resource and buying support product along with a member call center will separate credit unions form the pack.

Recently, the global diversified financial ...

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