|
|
Article: Beyond Bread & Butter: How Auto Lending Can Be A Differentiator For CUs.
- Article from:
- Banking Wire
- Article date:
- October 11, 2007
- Author:
CopyrightCOPYRIGHT 2007 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Some may think that blurring the lines between credit unions and other lenders is good for credit unions, while others can argue that becoming more like a bank without providing distinct benefits to members will eventually dilute the credit union uniqueness and ultimately cause credit unions to face a new and serious set of challenges.
The automotive industry provides a great opportunity for credit unions to stand out among the crowded group of lenders. Providing members with a complete automotive resource and buying support product along with a member call center will separate credit unions form the pack.
Recently, the global diversified financial ...