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Article: Virgin Active targets 2m in member drive.(Brief article)
- Article from:
- Precision Marketing
- Article date:
- October 5, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Virgin Active Health Clubs is planning to ramp up its direct marketing activity, as part of a new strategy implemented by former Swallows Hotel marketing chief Mark Taylor.
Taylor, who joined in August, has appointed Send Marketing Solutions to implement the new approach.
Send has been tasked with creating a major door-drop recruitment campaign targeting over 2 million people across 50 provincial areas in the UK. This first campaign will promote Virgin Active's seasonal membership offers to potential customers.
As part of the brief, Send has also been commissioned to source data and implement an email ...