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Article: Customer loyalty means greater profitability: based on an interview with Anthony J. Mullen, CPA, MS, Senior Fellow, National Investment Center for the Seniors Housing & Care Industry, and Partner, Royal Star Partners.(specialsection: NIC: THE REGIONAL SYMPOSIUM)(Interview)
- Article from:
- Nursing Homes
- Article date:
- September 1, 2007
CopyrightCOPYRIGHT 2007 Vendome Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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We hear constantly about the importance of customer satisfaction to the success of today's businesses. New tools emerge regularly to measure customer satisfaction, and their results are used for continuous quality improvement and marketing outreach. I would submit, however, that customer satisfaction in itself, while necessary, is not sufficient for business success.
And by "business," in this instance, I mean long-term care. What can long-term care businesses do to ensure their success and profitability? Perhaps the most important step: They can engender customer loyalty.
Customer loyalty is not customer satisfaction--it goes beyond that. Customers are ...
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Article: HCR Manor Care Selects Endeca ProFind To Power ...
Business Wire;
July 18, 2005 ;
700+ words
... ... Analysis solutions, today announced that HCR Manor Care (NYSE: HCR) has selected and ... Kutz, Senior Manager Web Development at HCR Manor Care. "With advanced capabilities like ... relevant to their individual tasks." HCR Manor Care's new Endeca-powered intranet ...
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