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Article: East Africa's branding boom: the intense rivalry between telecoms providers in East Africa is driving the advertising industry to new heights. Mark J Sorbara reports.(Advertising)
- Article from:
- African Business
- Article date:
- October 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 IC Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Most African sectors and industries are reaping the benefits of an unprecedented international demand for natural resources, but in East Africa the advertising sector is riding the coat-tails of a buoyant telecoms sector.
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Thanks to the growth in telecoms, the much overlooked advertising sector has been able to move beyond the ubiquitous Coca-Cola billboards to creating strong multi-medium brand-power representation across a wide range of sectors in East Africa. According to George Waititu, managing director of the Steadman Group Ltd., an integrated market information company; the East African advertising sector was valued at ...
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