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Article: New Government drive to tackle child road safety - new think! campaign targets parents for first time.
- Article from:
- M2 Presswire
- Article date:
- October 12, 2007
CopyrightCOPYRIGHT 2007 M2 Communications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-12 October 2007-UK Government: New Government drive to tackle child road safety - new think! campaign targets parents for first time(C)1994-2007 M2 COMMUNICATIONS LTD
RDATE:12102007
Parents are being reminded: kids do as you do, not as you say, as part of a new THINK! road safety campaign aimed at driving down child road casualties, launched today by Road Safety Minister Jim Fitzpatrick.
The new campaign, called "CopyCat", is the first THINK! campaign designed to speak specifically to parents. The campaign reminds parents that kids copy their behaviour and educates them about the dangers that children face on the roads.
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