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Article: Dow Jones' revenue guru; Rooney sees big demand for more integrated marketing packages.(Business Media)(Dow Jones & Company Inc.)(Interview)
- Article from:
- BtoB
- Article date:
- October 8, 2007
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: MATTHEW SCHWARTZ
Dow Jones & Co. in May named Michael Rooney to the newly created position of chief revenue officer. The former exec VP-multimedia sales at ESPN has taken on the crucial role as Rupert Murdoch's News Corp. prepares to take over Dow Jones, publisher of The Wall Street Journal.
Even with the acquisition yet to be finalized, major changes are under way, including a recently announced reorganization of the Journal's advertising sales organization. The restructuring combined the print Journal, Wall Street Journal Digital Network (including Barron's Online, MarketWatch.com and WSJ.com) and the international sales and marketing staffs ...