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Article: Made for television: Spot Runner offers affordable TV advertising for small businesses.(Business & Marketing)
- Article from:
- PMA Magazine - Connecting the Imaging Communities
- Article date:
- October 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 PMA Magazine. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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High prices and hassle have typically left TV advertising a less than viable marketing plan for small retailers; but Los Angeles, Calif.-based Spot Runner Inc. (www.spotrunner.com) has revolutionized old ideas in the advertising industry.
After jointly founding and selling PeoplePC Inc. and Firefly Network Inc., Nick Grouf and David Waxman launched Spot Runner in January 2006. The company is an Internet-based ad agency focused on locality and self-sufficiency in TV advertising. In other words, Grouf and Waxman have come up with a way for small retailers to affordably, professionally, and quickly advertise on television.
"A central theme of the founders ...