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Article: HSBC Expands Airport Branding to Newark International Airport.
- Article from:
- Business Wire
- Article date:
- October 15, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Brand Now Prominently Featured in All Three Local Airports
NEW YORK -- HSBC, one of the world's largest financial services companies, today announced it has reached a five-year agreement to brand the interior and exterior of 112 jetbridges at Newark Liberty International Airport. The agreement with the Port Authority of New York/New Jersey and JCDecaux North America builds upon HSBC's successful advertising campaigns at John F. Kennedy International Airport and LaGuardia International Airport, making it the only bank to have a major presence in all three metro New York/New Jersey airports.
Installation of the Newark campaign started in late September and ...