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Green Marketing Gets Smart to Keep Up with the Demands of Savvy Consumers Say Experts During Good And Green - The Green Marketing Conference.
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PR Newswire
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October 16, 2007
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Copyright informationCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HARTFORD, Conn., Oct. 16 /PRNewswire/ -- Janesse Thaw Bruce, publisher and managing director of body + soul magazine, will give her insight into the role of aesthetics in the new green culture during Good And Green - The Green Marketing Conference, November 29-30, 2007, Chicago Cultural Center. Good And Green is designed to teach mainstream marketers the techniques, benefits and bottom line impact of connecting with today's ecologically-concerned consumers through green marketing efforts.
"Green marketing has to be beautiful, technologically efficient, and smart. Green consumers are getting more sophisticated with every passing day and green marketers will have to keep ...
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