Article: China emerges as a major market for De Beers.

China emerges as a major market for De Beers

Beijing, Oct 17 (PTI) -- The fast-changing spending habits of people in China have made it a major market for diamond- producer De Beers, which expects to grow by 12 to 13 per cent there this year.

Over the past decade, China has become one of the fastest growing markets for diamonds, marketing director of De Beers Group (Greater China), Christina Hudson, said.

De Beers expected its Chinese mainland business to grow 12 to 13 per cent in 2007 on strong demand, she said.

"When we started marketing on the mainland in 1993, diamonds had no emotional significance for mainlanders compared with jade ...

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