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Article: Skin care. (Teen Beauty is Hot Stuff!)
- Article from:
- Chain Drug Review
- Article date:
- March 27, 1995
CopyrightCOPYRIGHT 1995 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The statistics on teen buying power are well documented and undeniably impressive. The country's teen population is nearing 25 million, its spending power is in the neighborhood of $80 billion a year. Add in preteens and those numbers jump to 50 million and more than $100 billion, respectively.
Statistics of that size can be difficult to grasp, but research compiled by noted teen marketer Bonne Bell Inc. can help put them into perspective. The bottom line of Bonne Bell's research boils down to this: teenagers spend more on cosmetics and skin care before they turn 20 than they will ever spend again on those products for the rest of their lives.
It would be a ...