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Article: Spice Girls strike US deal with Victoria's Secret to sell album.(Limited Brands Inc. Victoria's Secret Stores Div.)(Brief article)
- Article from:
- Marketing Week
- Article date:
- October 18, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Spice Girls have inked a deal with US lingerie chain Victoria's Secret ahead of the girl-group's reunion tour. The retailer will be the only US outlet to sell the girls' greatest hits CD this year.
The partnership follows news that the reformed group will star in supermarket chain Tesco's multi-million pound Christmas advertising campaign, as exclusively revealed on marketingweek.- co.uk last week.
Capitol Records is believed to have approached the lingerie company with the sales proposal last month. It will be the only retailer - including music shops - to sell the CD in the US from November 13, although digital tracks and albums will be sold ...