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Article: Rolling in the fast lane: Lucky Strike Lanes elevates America's bowling experience with fun, easy-to-eat finger foods.(menu strategy)
- Article from:
- Chain Leader
- Article date:
- October 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Blending Sinatra-era swank with new millennia chic, Hollywood, Calif.-based Lucky Strike Lanes has been revolutionizing bowling one alley--and one fun finger food--at a time. Catering to a contemporary crowd that is as interested in food and people-watching as it is in bowling, owners Steven and Gillian Foster have infused all 14 locations with plenty of Hollywood flash and dazzle, from the neon-lit bowling lanes backed with giant high-res video screens to the high-style cocktail and dining lounge with DJ-spun dance records.
Fitting the food to the concept, Corporate Chef Bill Starbuck has shaped a whimsical, retro-Americana menu that bolsters expected burgers ...
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Article: Lucky Strike takes an original ad turn;B&W promos ...
Advertising Age;
May 22, 2000 ;
700+ words
...Lucky Strike means follow through. That's what Brown ... thinking" promotions, such as its "Lucky Strike Band to Band" effort beginning next month. The event allows attendees at Lucky Strike-sponsored events to vote for the band ...
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