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Article: In search of perfect pitch.(BACK TALK)
- Article from:
- Medical Marketing & Media
- Article date:
- October 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In baseball, a pitch that was perfect in Abner Doubleday's era would still be pretty darn good today--the dimensions of the strike zone have stayed remarkably consistent through the history of the game.
Likewise, the pitch that advertising agencies use to woo prospective clients hasn't changed much over the years, either.
Although our presentations are slicker and our technology is more sophisticated than that used by our Stone Age predecessors--you know, way back in the '90s--the fundamentals are basically the same: We use our response to an RFP to earn the right to visit the prospective client's headquarters, where, dressed for success, we do our best ...