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Article: De Silva's sales key: the Ferre factor. (Diana de Silva Cosmetiques, Gianfranco Ferre fragrances)(Eye on Fragrance Supplement)(Company Profile)
- Article from:
- WWD
- Article date:
- June 9, 1995
- Author:
CopyrightCOPYRIGHT 1995 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MILAN -Roberto de Silva has a clear view of his company's situation: "We are young and little, but we are going to grow up. We would like to be one of the biggest companies in the cosmetics industry."
That is the goal of the chairman of Diana de Silva Cosmetiques and his locomotive for growth is the company's Gianfranco Ferre fragrance business. It is only one of de Silva's eight licenses, but it is the best known and the strongest drawing card in overseas markets. "Ferre is the most famous," the chairman noted. But he cautioned, "It is not only Ferre that we want to grow up. It's all the fragrances."
De Silva is on the verge of launching Ferre's third ...