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Article: Lifetime Television and Telescope Roll out "Text Pink" Mobile Program as Part of "Stop Breast Cancer for Life" Campaign.
- Article from:
- Business Wire
- Article date:
- October 23, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Innovative use of mobile cause marketing for Lifetime's 13th annual multi-platform campaign brings in user generated content from mobile and online channels for breast cancer awareness
NEW YORK -- Lifetime Television and Telescope, the leader in participation media solutions, have teamed to deliver a mobile marketing campaign for Lifetime's 13th annual 'Stop Breast Cancer for Life' program, which runs through the end of October. Mobile subscribers can text "Pink" to the short code L-T-I-M-E (58463) to send words of encouragement or names of loved ones affected by breast cancer and they will appear both online at Lifetimetv.com and in text-to-screen on Lifetime ...