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Article: intercontinental hotels group (ihg) announces worldwide brand relaunch of holiday inn[R].
- Article from:
- Middle East
- Article date:
- October 24, 2007
CopyrightCOPYRIGHT 2007 Al Bawaba (Middle East) Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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intercontinental hotels group (ihg) announces worldwide brand relaunch of holiday inn[R] London, 24 October 2007: InterContinental Hotels Group (IHG) yesterday announced a worldwide relaunch of the Holiday Inn[R] brand family, which comprises Holiday Inn, Express by Holiday Inn and Holiday Inn Express[R]. All Holiday Inn hotels will be required to implement the relaunch programme to create a more contemporary brand image, increase quality and drive consistency. The relaunch will incorporate a new service promise, a redesigned welcome experience as well as refreshed guestrooms. The new brand signage will be installed at hotels once they have successfully implemented the ...