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Article: Optimize your Web site so it works for you: customizing your online marketing is essential for targeting your best customers.(Business and Technology)(Website overview)
- Article from:
- Bellingham Business Journal
- Article date:
- October 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Sound Publishing Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It used to be that a business was in the dark ages if it didn't have a Web site.
Nowadays, with the lightning-fast evolution of modern-day technology, unless your Web site is using strategic marketing, interactive features and pay-per-click Web optimization you're business's online presence could be considered a Neanderthal.
So which era does your Web site live in--the Neolithic or the futuristic?
Web site design and marketing
The first thing to consider when thinking of how to optimize your Web site design is to consider whom you are targeting and what is the site's goal. Be strategic, said Blu Sky Creative Services owner Rick ...