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Article: IRI First to Offer Syndicated 100 Percent POS-Based Convenience Channel Tracking Service.
- Article from:
- Business Wire
- Article date:
- October 24, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IRI AllScan Convenience Reviews Provides Weekly Data and Complete Channel Coverage for More Than 250 Categories
CHICAGO -- Information Resources, Inc. (IRI) today announced the launch of AllScan Convenience Reviews[TM], the industry's first service that provides 100 percent point-of-sale (POS) based convenience store coverage with highly-accurate weekly data for more than 250 product categories and insights for more than 50 states and local markets. This cost-effective, syndicated convenience tracking service combines high-quality POS data from more than 11,000 sample convenience stores, including chains and independents, from the IRI AllScan Convenience Store ...