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Article: Raise your glasses, folks, and let's toast law of diminishing returns.(analysis of medical care)
- Article from:
- Marketing Week
- Article date:
- October 25, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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They've sold us the mother of all scare stories in 'global warming', so why can't they see we've lost our appetite for buying into more of the same?
Of all the theories propounded by the dismal science of economics the most depressing is the law of diminishing returns, implying as it does poor returns for greater effort and hopes disappointed. And yet, there is one industry where the law is biting with ferocity and all right- minded people should throw their hats in the air and cheer it on.
The industry is scaremongering, and my, how it has grown these past 30 years or so. From small beginnings as a cottage industry, with one or two operatives ...