|
|
Article: Taco Bell looks to sell Mexican to ... Mexicans; Chain's plan to expand into country doesn't sit well with some analysts.(News)
- Article from:
- Advertising Age
- Article date:
- October 22, 2007
- Author:
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: EMILY BRYSON YORK
If you were to name an area in the world that needed more tacos, Mexico probably wouldn't be it-unless you're Taco Bell.
The Yum Brands chain has made a run for the border, with a location in Monterey, Mexico. More are planned for the country in the future, although the locations have yet to be identified.
"We're not trying to be authentic Mexican food,'' said Rob Poetsch, director-public relations at Taco Bell. "So we're not competing with taquerias. We're a quick-service restaurant, and value and convenience are our core pillars.''
He said Taco Bell, which has about 230 locations outside the U.S., is eyeing ...