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Article: Fox Selling Out on World Series Ad Spots; Even Before Teams Are Set, Inventory Is Getting Scarce.(News)
- Article from:
- TelevisionWeek
- Article date:
- October 22, 2007
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Chris Pursell
Fox has sold out its advertising inventory for the first four games of the World Series and, with the contest set to start Wednesday, spots in games five, six and seven are getting scarce.
With pricing pacing ahead of last year's World Series by 10 percent at $400,000 per 30 seconds, the company has announced that only a few units are left for games five, six and seven, even before it's decided which American League team will play the National League champs, the Colorado Rockies, in the Major League Baseball championship.
"Sponsors normally don't buy games six or seven this early because there are so many factors yet to be ...