|
|
Article: Finance's key role in new product development: successful innovation is as much about portfolio management, resource allocation and business analysis as it is about breakthrough ideas. Finance may be in the best position to provide the tools, discipline and insight needed to succeed by providing "innovation insurance.".(Cover story)(Company overview)
- Article from:
- Financial Executive
- Article date:
- October 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Financial Executives International. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
At this moment in time, the innovation imperative has never been stronger--particularly at consumer-goods companies where new products are the engine that drive growth and, along with it, shareholder return.
[ILLUSTRATION OMITTED]
Consumer and retailer demand for new products led to a record number of introductions in 2006, when more than 180,000 new products were introduced, according to Mintel's Global New Products Database.
Investors and analysts have taken note and joined in the growing chorus for innovation. Over the past two years, 10 of the top food, beverage and packaged-goods companies have provided some level of formal guidance on ...